Brand guidelines · v0.1 · Sep 2026
dharma.co.in brand
The identity system for dharma.co.in — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “d” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#6D1F2ERGB 109, 31, 46#4A1420RGB 74, 20, 32#D99A2BRGB 217, 154, 43#2A160FRGB 42, 22, 15#F8F2E6RGB 248, 242, 230Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxFaith, made accessible.H2 · 36pxFaith, made accessible.H3 · 24pxFaith, made accessible.Body · 17pxFaith, made accessible.Caption · 13pxFaith, made accessible.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@dharma.co.in
www.dharma.co.in
Founding Team
dharma.co.in
hello@dharma.co.in · www.dharma.co.in
www.dharma.co.in
Explorations
Alternative wordmark directions considered for dharma.co.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.